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A Plea For Radical Honesty in Healthcare Writing

Posted on Sep 23, 2013 in Articles

  With the move towards content marketing and the increasing demand to do better in search engine rankings, many healthcare website are feeling the pressure to turn into mini medical publishing houses. But what to write about? Lots of sites have some sort of health encyclopedia that they white-label from a company like Krames-Staywell or use with branding attached to get a halo effect from a place like Mayo or Cleveland Clinic. But this stuff just doesn’t have the SEO juice it used to have. And besides, as the popular refrain now goes: We’re not trying to be WebMD. So if we’re not a health encyclopedia, but we want...

What Healthcare Can Learn from Hip Hop

Posted on Aug 13, 2013 in Articles

We need a fundamental shift in the way we think about healthcare, and I think there is no better person to illustrate my point than the artist Mos Def*. The first track of his classic album “Black on Both Sides” opens with a diatribe about hip hop. He explains that when people ask him what’s going to happen with hip hop (usually with an air of concern in their voice). He tells them: “You know what’s gonna happen with Hip Hop? Whatever’s happening with us… If we doing alright, Hip Hop is gonna be doing alright” The problem Mos is trying to highlight is the danger of the language...

Tips for small space living, in any sized home

Posted on Jul 12, 2013 in Articles

I have a post up at Offbeat Families, one of my favorite sites for all things parental. Please do check it out and let me know what you think in the comments. http://offbeatfamilies.com/2013/07/living-in-small-space-with-kids  ...

Poem for my Bubbie – Jewish Journal

Posted on Jun 26, 2013 in Poetry

So pleased to have this poem published in the Jewish Journal. Not only because it’s a great fit, but because being in the Jewish Journal means that my Bubbie now has grandchild bragging rights that trump all the other Bubbies at the hair salon. At least for this week. Untitled – For Bubbie...

Please Stop Saying, “Healthcare is Broken”

Posted on Jun 23, 2013 in Articles

Healthcare is broken, as so many people like to say – especially those who believe they have some answer on how to fix it. Unfortunately, I think this phrase in and of itself might be part of the problem. To say that “healthcare is broken” is to employ a metaphor. Well, really you’re employing a huge, imprecise concept along with a metaphor, but let’s stick to just one element for now. We use figurative language in this instance to try and convey something about the state of this massive, multifaceted system – essentially, that it’s not doing what we want it to do. It’s a good impulse. Metaphors and...

Elizabeth Radford: Making Geometry Sexy

Posted on Jun 16, 2013 in Visuals

Every time I meet someone who says, “Oh I was never really good at math. I was more of an artistic type”, I just want to punch things. Setting up this ridiculous dichotomy between the analytical and the creative is one of the most detrimental things humanity has ever done to itself. There, I said it. Math and art have EVERYTHING to do with one another. Case in point: Elizabeth Radford. I met Elizabeth Radford when we were both in high school, attending a sleep away camp for nerds. She was a bad ass then and remains one today. After studying mathematics in college, she decided the logical extension...

10 Tips on Hacking the Cathedral of Medicine

Posted on Jun 10, 2013 in Articles

I had the good fortune of attending the first-ever Hacking Medicine conference at MIT. It was there that I first heard someone refer to hospitals as a kind of Cathedral of Medicine – both implying a false sanctity of how and what care is provided within the hallowed halls (i.e., the reverence for physicians in their priestly robes of white lab coats) and a kind of timelessness more indicative of stagnation than some enduring intrinsic value. I don’t disagree with this analogy. However, I was struck by how few of the entrepreneurs and innovators had actually spent time working in hospitals or clinics. As the child of a physician...

A Call for Evidence-Based Marketing

Posted on May 11, 2013 in Articles

The next time I’m in a meeting with a physician and he he tells me how he can just go get his teenage son to build him a website, I might just put my own eye out with a dry-erase marker. Healthcare marketing and web teams have a respect  problem. Unfortunately, I think its one of our own creation. We’ve created campaigns at the whim of powerful physicians who want their faces on a billboard, ignored best practices in web design to get that “Letter from the Chairman” on the home page. At best, we’ve been pushovers – not sticking up for what we know to be the right...

BLAST!

Posted on Oct 16, 2012 in Visuals

From 2006 until 2009 I works with filmmaker Paul Devlin on BLAST!, a documentary that follows a team of cosmologists as they build and then launch a 10-ton telescope from a 40-story balloon in the Arctic and Antarctic circles. Their adventure takes them from Arctic Sweden to Inuit polar bear country in Canada, where catastrophic failure forces the team to try all over again on the desolate ice in Antarctica. BLAST! is about the crazy lives of scientists. Their professional obsessions, personal and family sacrifices, and philosophical and religious questioning all give emotional resonance to a spectacular and suspenseful story of space exploration. Learn more at: www.blastthemovie.com   What...